by Mike T. on
The Box has been open for a little over two years now, and is probably about a year and a half past its prime. For a while the venue was viewed as one of New York's premiere nightlife venues, however in recent months, due to the recession and just a general lack of interest in the space there have been whispers about The Box looking at foreclosure. While I certainly hope this isn't the case, I do feel that the image that The Box has so carefully worked to craft over the years might be the cause of its own demise. As an arena that prides itself on exclusivity and its ability to cater to clientele of a higher profile, it should be noted that after two years most New Yorker's in this set have already frequented The Box numerous times and at this point are looking to take their money elsewhere. In order to keep people interested, The Box has enlisted a series of new nights, most notably this Wednesday Beach Party which while effective in the short term, most likely won't keep the place afloat in the long run. Not everything about this place is awful though. In fact, there are actually a number of good things about The Box, most notably the decor and music selection which are unique, even to New York-and at one point I'd argue to say the show itself was worth the cost of entry alone, however due to budget restraints I've heard that the quality just isn't the same. Either way, today The Box seems to cater to a smaller crowd and while you can still find hordes of tourists and social types hanging by the door on Friday nights, its not the same vibe as it was a couple years ago.
by Stacy Delerme on
Why do I get the feeling I'm drinking in the Juicy Couture store? Peu Importe. I'll give 5 stars to any bar that actually encourages people to get dressed up in an area where the scene is traditionally divey and overly casual. Sure, it gets crowded, the drinks are pricey and there is that eccentric old guy who has to bust a serious move by himself as soon as Mary J Blige or Single Ladies comes on. But you have to admit, this place came into itself nicely - way better than the overly hyped-up BOC did. The only drawback is obviously the crowds, since a new bar opening in the Castro is a monumental event-- that is until, of course, the next bar (the Cafe?) comes along. Ah, such is life in Disneyland.